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Made In Montana


Tradeshow Floor

Made in Montana Tradeshow for Food & Gifts - Helena

 TENTATIVE - September 10, 11 2021  

Health and safety guidelines necessary to keep our members and staff safe, including social distancing and limits on large gatherings, factor into planning the 2021 Made in Montana Trade Show for Food and Gifts, tentatively scheduled for September 10, 11 2021 in Helena. We recognize the importance of wholesale buying events and are actively exploring additional ways of promoting our members via virtual shows, an online marketplace, or networking groups. 

The Tradeshow is located annually at the Lewis & Clark County Exhibit Hall, 98 West Custer Avenue, Helena, MT.

 Wholesale Buyer Day 2021

Friday, September 10, 2021 | 9:00 a.m. - 5:30 p.m. 

This day is reserved strictly for wholesale buyers only


Public Showcase Day 2021

Saturday, September 11, 2021


About the Show

Reach wholesale buyers interested in authentic Made in Montana products. Introduce your product to the public and build your brand. Whatever your goals, Made in Montana can help you get there.  

This show is not a retail craft show nor is it akin to a Farmer's Market. Exhibitors are required to adhere to wholesale selling processes, procedures, and traditions. That includes offering a wholesale pricing structure that conforms to the food and gift wholesale industry.

Friday provides a one-stop marketplace for Made in Montana food and gift producers to meet and sell their authentic products to store buyers for resale.

As a bonus, Saturday offers a unique opportunity for exhibitors to sell directly to the public at retail prices. Saturday is about building brand awareness and capturing new customers.

Exhibitor Eligibility 

To participate you must meet the following requirements:

  • Be an active and registered member of the Made in Montana program 
  • Sell gifts, general merchandise items, and/or shelf-stable, packaged food 
  • Sell at wholesale prices and follow wholesale practices
  • Follow all applicable Health Department rules if sampling food and/or beverages
  • Agree not to exhibit or promote any non-Made in Montana products at this trade show
  • Agree to all Exhibitor Rules & Regulations


Booth Specifications


  • "Stair Step" Pipe & Drape Booth Structure Information:
  • All flooring and product must fit inside your booth footprint, no exceptions.
  • Booth spaces designed for open viewing - please do not block your neighbor
  • Booth Footprint:      Booths 101 – 708 are 10' wide x 10' deep

                                       Booths 709, 710, 801-807, 809-13 are 10' wide x 8' deep

                                       Booth 808 is 11' wide x 8' deep

  • Maximum of 2 adjoining booths per exhibitor
  • Pipe & Drape Color:  Solid Black
  • Back wall: 8' high
  • Side divider: 8' high extending 6' from back wall, and then 3' high to aisle for 4'

Each booth includes:

  • One - 6' x 24" skirted table (30" high; black skirt; white top)
  • One - 500 watt/110v electrical outlet per booth (exhibitor must supply own extension cord)
  • 2 chairs (standard height – self-service when you arrive at show)
  •  Double booths include 4 chairs, two tables, two electrical sources

See our website for more:

Booth Price

  • $350 inline / $400 corner booth


We plan to open exhibitor registration in early May 2021 and will notify Made in Montana members.

For more information, please contact us at 406-841-2757 or by email.

About the Show

The Made in Montana Tradeshow for Food & Gifts is a wholesale market, and is open exclusively to store buyers on Friday, September 10, 2021 who are looking to purchase goods for resale.

This is the premier state-wide event to see, sample, and purchase the newest products and developments in the Made in Montana food and gift industry.

To qualify as a buyer, you must sell the type of products represented at our show, and provide documentation. 

Why Attend?

  • Discover new products 
  • Meet with vendors from across the state
  • Learn new trends and what is selling
  • Network with other industry professionals


Buyers must meet the following qualifications:

  • Own/Manage/Buy for a retail store, shop, restaurant, or similarly associated business OR be staff with purchasing authority
  • Provide documentation of relevant occupation/status with a business card or similar (invoice, business checks, etc.)
  • Register no more than four buyers/representatives per business - unless prior permission is granted by show management

Interested in Sponsoring?

Is your company or organization interested in sponsoring the Made in Montana Tradeshow - supporting and reaching local wholesale producers, manufacturers and retail store owners?

Now’s your chance! Over 500 wholesale buyers and 6,800 members of the public attend the show annually, so your message will reach them too!

Why this show is important

  • Retail store owners can easily source authentic Made in Montana products
  • Research shows that over twelve million visitors to Montana per year rate shopping as a top spending activity while traveling - specifically looking for products that are made in Montana.
  • Provides an opportunity for new and growing small businesses to learn the basics of wholesale tradeshow exhibition
  • Supports the ‘Shop Local’ movement encouraging the public to purchase locally-produced products

Benefits of Sponsorship

As the premiere marketplace where Montana retail stores owners and food & gift producers meet, your sponsorship can underscore your organization’s mission and values. Specifically:

  • Get your message out to over 150 exhibitors/producers and over 500 retail store buyers looking for opportunities to grow in Montana. As a bonus, thousands of Montanans attend the show on Product Showcase Day
  • Increase awareness of your product/service, and build relationships with potential and existing clients and partners
  • Position your organization as an industry leader
  • Help grow the retail sector economy of the state, including helping to boost emerging Montana businesses
  • Show your support for and commitment to Montana’s small businesses and overall economic growth

Sponsor Levels

$5,000 Diamond Level

Made in Montana shopping bag Sponsor. Includes company logo/design on the bag


$3,000 Platinum Level

Exhibitor and Buyer Appreciation Reception Sponsor, with company recognition and signage at the event


$2,000 Gold Level

Nametag Lanyard Sponsor, with company logo and name 


Event App Sponsor (Whova), with company logo on landing page banner, hyperlinked to your website


$1,500 Silver Level [3 NOW AVAILABLE!]

Exhibitor Educational Seminar Sponsor, with opportunity to address seminar attendees (seminars TBD)


$1,000 Bronze Level

Retailer of the Year and Exhibitor Awards Sponsor, with company recognition at the event


$750 Community Level 

Refreshment Room Sponsor


$600 Friend Level [Multiple Available]

Considerations listed below


In addition to the specific considerations offered under each level, ALL sponsors will receive the following:

1. Display space in sponsor section on Wholesale Buyer Day (Friday)

2. Opportunity to provide company collateral and premiums in Exhibitor and Wholesale Buyer bags

3. Hyperlinked company logo featured on the Made in Montana Tradeshow website (size dependent on sponsorship level)

4. Inclusion of company logo in any printed marketing materials 

5. Company banner displayed in entry way during the event [provided by sponsor]

6. Recognition on social media channels (Facebook, Instagram)

7. Up to 4 entry passes to exhibit hall on Wholesale Buyer Day (Friday)

8. Invitation to the Reception on Friday evening. Attendees include exhibitors, buyers, state dignitaries and program VIP’s


Please call us with any questions at 841-2757.

While the main purpose of this Tradeshow is wholesale purchases for resale, the public get the exclusive opportunity to see, taste, smell and buy these Made in Montana goods that will soon hit store shelves. Saturday is Public Showcase Day, and all are invited to partake in the show as retail buyers.

You will get to experience firsthand the quality and beauty of unique products made by Montana artists, designers, and manufacturers. 


Register for the 2021 show from July - September 2021, and pick up your badge at the door. 


The Made in Montana Tradeshow wouldn't be possible without our generous sponsors. They not only provide funding for the show, but they also offer great products and services that are useful for our exhibitors, buyers, the public, and all program participants. This is our chance to acknowledge them and say thank you for their contribution. Check them out! 



Montana Department of Commerce LogoMontana Department of Commerce |
The department works with statewide and local partners, private industry, and small businesses to enhance and sustain economic prosperity in Montana. Grows the economy through business creation, retention and expansion.



           Montana Television Network |

                                                 KLXH in Helena is Montana’s news leader, working with affiliate stations to provide text and email alerts and timely social media updates to deliver news anywhere, anytime, in any format.


Helena Independent Record LogoHelena Independent Record |
The local provider of print and online news, information and advertising in Helena with affiliate newspapers in Billings, Butte, Hamilton and Missoula. Owned by Lee Enterprises, each paper endeavors to provide depth and continuity in its coverage of community news.


Montana Radio Company Logo Montana Radio Co. |
Montana-owned and operates 107 The Mighty Mo, 99.5 The Bull, 105.3 KMTX, Z101, Rock 96.3, Mix 102.3, 94.9 ESPN and Newsradio 95.9/950 KCAP. Station staff works as a team to foster relationships with listeners, advertisers and community leaders to best serve them all.


Alphagraphics LogoAlphaGraphics |
Exclusive provider of Made in Montana program labels. They also help businesses create print and marketing solutions that will get them noticed. Business cards, stationery, flyers, signs and marketing materials are created that help create an identity that clients and their customers trust.



Montana Department of Agriculture LogoMontana Department of Agriculture |
Programs aimed at expanding and diversifying Montana’s agricultural economy. The department provides development and marketing programs to help grow Montana agriculture businesses. From agriculture in the classroom to food safety to threatened and endangered species, the department’s focus is on educating and protecting the public and environment.




Stay tuned as we continue to update our event information. 





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