Made in Montana Tradeshow For Food & Gifts

September 10 - 11, 2021

Discover authentic Made in Montana products at the Made in Montana Tradeshow, located at the Lewis & Clark County Fairgrounds, 98 West Custer Avenue, Helena, MT.   

The Tradeshow is a unique selling opportunity for Made in Montana companies as it incorporates a “Wholesale” day and a public “Retail” day.  Friday, September 10 is reserved for registered wholesale buyers.  Saturday, September 11 is open to the public.

Wholesale Buyer Registration 

Looking for great products to stock your retail store?  Qualified buyers can browse the Wholesale Directory of Made in Montana products and contact producers directly.

Nominate a Made in Montana retail member for the 2021 Retailer of the Year Award.  This award recognizes a Made in Montana retailer who consistently and enthusiastically supports Montana producers.  Commerce staff present the award at the Tradeshow. 


2021 Made in Montana Tradeshow Sponsors

Exhibitor Resources

Why Should I Attend?

  • Reach wholesale buyers interested in authentic Made in Montana products
  • Introduce your product to the public
  • Build your brand

This show is not a retail craft show nor is it similar to a Farmer's Market. Exhibitors are required to adhere to wholesale selling processes, procedures, and traditions. That includes offering a wholesale pricing structure that conforms to the food and gift wholesale industry.

Friday provides a one-stop marketplace for Made in Montana food and gift producers to meet and sell their authentic products to store buyers for resale.

As a bonus, Saturday offers a unique opportunity for exhibitors to sell directly to the public at retail prices. Saturday is about building brand awareness and capturing new customers.

Show Hours:

Wholesale Buyer Day: Friday, September 10, 9:00 a.m. - 5:00 p.m.

Public Showcase Day: Saturday, September 11, 9:00 a.m. - 5:00 p.m.


Lewis and Clark County Fairgrounds, Helena Montana.

We can't wait to see exhibitors in September!  As you make plans for your booth, travel and inventory, please reference the information below.  We will keep the information updated.  If you have any questions, don't hesitate to contact the Made in Montana team.

Exhibitor Schedule

Exhibitor Rules and Regulations

2021 Tradeshow Floor Plan

K & J Convention Services Exhibitor Service Kit

Booth Specifications

Accepted exhibitors can pay for their booth online through our secure payment portal or mail us a check.  The online payment portal opens July 1 and accepts all major credit cards.  You can also submit an ACH request through the payment portal.  A processing fee applies. 

If you would prefer to mail a check, please send to PO Box 20051, Helena MT 59620-0533

Online payment portal instructions

The following lodging properties offer a special rate for Tradeshow exhibitors and buyers.  Please tell the property when you make your reservation that you are attending the Made in Montana Tradeshow to receive the special rate.  Don't wait to reserve a room!

Room Blocks




Room Type


Comfort Suites Helena Airport

3180 Washington St., Helena MT 59602


King Suite

Call for Double Queen

Delta Hotels Helena Colonial

2301 Colonial Dr., Helena MT 59601

406.443.2100 Double Queen $103/night
Residence Inn Helena 2500 E. Custer Rd.,
Helena, MT 59602
406.443.8010 Studio King $160/night

 *Does not include applicable taxes and city lodging fee.

Additional resources for lodging, dining and activities.

Helena Chamber of Commerce

Visit Helena

To participate you must meet the following requirements:

  • Be an active and registered member of the Made in Montana program
  • Sell gifts, general merchandise items, and/or shelf-stable, packaged food/beverage
  • Sell at wholesale prices and follow wholesale practices
  • Follow all applicable Health Department rules if sampling food and/or beverages
  • Agree not to exhibit or promote any non-Made in Montana products at this trade show
  • Agree to all Exhibitor Rules & Regulations

2021 Exhibitor Application cycle closed.  Please contact us to be placed on the exhibitor waiting list.

The 2022 Made in Montana Tradeshow is scheduled for March 11 and 12.  Exhibitor applications will be available online in late October.

Wholesale Buyer Resources

The Made in Montana Tradeshow for Food & Gifts is a wholesale market, and is open exclusively to store buyers on Friday, September 10, 2021 who are looking to purchase goods for resale.

This is the premier state-wide event to see, sample, and purchase the newest products and developments in the Made in Montana food and gift industry.

To qualify as a buyer, you must sell the type of products represented at our show, and provide documentation.
  • Discover new products
  • Meet with vendors from across the state
  • Learn new trends and what is selling
  • Network with other industry professionals
Buyers must meet the following qualifications:
  • Own/Manage/Buy for a retail store, shop, restaurant, or similarly associated business OR be staff with purchasing authority
  • Provide documentation of relevant occupation/status with a business card or similar (invoice, business checks, etc)
  • Register no more than four buyers/representatives per business - unless prior permission is granted by show management.

Wholesale Buyer Registration

Sponsor Resources

Is your company or organization interested in sponsoring the Made in Montana Tradeshow - supporting and reaching local wholesale producers, manufacturers and retail store owners?

Now’s your chance! Over 500 wholesale buyers and 6,000 members of the public attend the show annually, so your message will reach them too!
Retail store owners can easily source authentic Made in Montana products.

Research shows that over twelve million visitors to Montana per year rate shopping as a top spending activity while traveling - specifically looking for products that are made in Montana.

Provides an opportunity for new and growing small businesses to learn the basics of wholesale tradeshow exhibition.

Supports the ‘Shop Local’ movement encouraging the public to purchase locally-produced products.
As the premiere marketplace where Montana retail stores owners and food and gift producers meet, your sponsorship can underscore your organization’s mission and values. Specifically:
  • Get your message out to over 150 exhibitors/producers and over 500 retail store buyers looking for opportunities to grow in Montana. As a bonus, thousands of Montanans attend the show on Saturday for Public Showcase Day
  • Increase awareness of your product/service, and build relationships with potential and existing clients and partners
  • Position your organization as an industry leader
  • Help grow the retail sector economy of the state, including helping to boost emerging Montana businesses
  • Show your support for and commitment to Montana’s small businesses and overall economic growth

$5,000 Diamond Level
Presenting Sponsor, with company recognition and signage at the event

$3,000 Platinum Level
Exhibitor and Buyer Appreciation Sponsor, with company recognition and signage at the event

$2,000 Gold Level
Media Sponsor, with company logo and name

$1,000 Copper Level
Retailer of the Year and Exhibitor Awards Sponsor, with company recognition at the event

$500 Friend Level

In addition to the specific considerations offered under each level, ALL sponsors will receive the following:

  1. Display space in sponsor section on Wholesale Buyer Day (Friday)
  2. Hyperlinked company logo featured on the Made in Montana Tradeshow website (size dependent on sponsorship level)
  3. Inclusion of company logo in any printed marketing materials
  4. Company banner displayed in entry way during the event [provided by sponsor]
  5. Recognition on social media channels (Facebook, Instagram)
  6. Up to 4 entry passes to exhibit hall on Wholesale Buyer Day (Friday)
Please call us with any questions at 406.841.2757.