The holidays are fast approaching, and with them, the annual zeal from shoppers as they prepare for the season. How can you ensure your business stands out? It really comes down to following your business values and making an effort to connect within your community.
- Collaborate and connect
Host an open house. Partner with another business in your town to host a pop-up or special event at your own location. Cross promote your business at another’s, share their collateral materials at your space and ask if they’ll share yours. This is also a great way to have physical presence in your community if you don’t have your own gallery, workshop, studio or showroom that is open to the public.
Go even further to get involved directly with your community. What pillars does your business stand on? Think about how your values align with your community, and work to have a more visible presence beyond a showroom or one-off special event or pop-up. Maybe it’s sponsoring an event or helping with a food/clothing/gift drive.
As a retailer, do you offer Made in Montana products? Supporting this statewide program is a great way to promote and connect with the rest of Montana. Last year, visitors spent $69 million on authentic Montana products. Try bundling several Made in Montana products into a unique gift basket or package.
- Remember your loyal customers
Keeping a customer is much more cost effective than converting new ones. So, treat your loyal customers to something special this holiday season. Do a giveaway for those who have been with you for a long time. Give all current customers a discount on their next purchase or include a gift with all holiday transactions. Host a private event at your showroom or pop-up for your VIPs, or go one step further and invite them to bring a plus-one to compound your visibility and increase your reach.
- Use creative marketing strategies
Pay attention to how other businesses near and far are marketing themselves. Social media continues to be a great way to attract new customers, engage with your current clients and keep tabs on potential collaborations. Rather than share finished product or display imagery on your social media accounts, give followers a peek behind the curtain into your process. Show your product in real and authentic ways in well composed and lit images and videos to connect with your customers.
Connect further with a social media contest that inspired by the holiday season. Ask followers to engage (like, comment, share) your posts to be entered to win.
Consider flipping a 180. With everyone jumping into the digital world, it can be hard to reach people. Elevate your brand by standing out with printed material. Send postcards and coupons in the mail or leave them with your partners around town. This personal touch can go a long way.